Paramount Australia Advances Contextual Advertising with Big Brother Integration
Paramount Australia has expanded its Contextual Advertising Suite with the introduction of Own the Moment and Contextual Ads featured in Big Brother. This development leverages KERV.ai’s advanced scene-level intelligence alongside FreeWheel’s video ad serving technology to deliver precise, relevant advertising as the content unfolds.
The suite now includes Pause to Shop, creating a comprehensive offering that transforms how advertisers engage audiences by blending premium content with contextual relevance.
“Advertisers have always understood the power of premium content – now we’re giving them unprecedented precision in how they harness it,” said Rod Prosser, Chief Sales Officer, Paramount Australia. “By combining advanced technology with the power of content, we deliver meaningful, measurable connections between brands and audiences. We’re proud to be setting the pace globally in contextual advertising on Connected TV.”
Di Ho, National Digital Sales Director at Paramount Australia, added: “Contextual advertising powered by advanced technology isn’t a future promise, it’s here, and Paramount is leading the way.”
Key Features of the Contextual Advertising Suite
- Real-time scene-level intelligence by KERV.ai
- Video ad serving through FreeWheel technology
- Enhanced audience engagement with precise, timely ads
- Integration of Own the Moment, Contextual Ads, and Pause to Shop
Impact on Connected TV Advertising
This suite allows advertisers to connect with viewers in more meaningful ways by aligning ads directly with the content's context, improving relevance and audience response on Connected TV platforms.
Technological Leadership
Paramount Australia’s combination of content and technology establishes it as a global leader in the field of contextual advertising within the Connected TV space.
Author’s summary: Paramount Australia’s innovative contextual advertising suite, featuring Big Brother integration, sets a new standard in precise, technology-driven ad engagement on Connected TV.