MotoGP: Who is Richard Coleman, the Future Team Manager of Tech3?
Starting in 2026, the Tech3 team will enter a new era with Richard Coleman replacing Hervé Poncharal, who led the French team for over 30 years. Although not widely known in MotoGP, Coleman brings extensive motorsport expertise and a fresh perspective.
Background and Experience
Born in 1987, British Richard Coleman began his motorsport career young as an apprentice engineer with Mitsubishi in the World Rally Championship (WRC). He later worked with Chevrolet in the World Touring Car Championship (WTCC), gaining hands-on technical experience in racing.
Entrepreneurship and Broader Motorsport Involvement
Coleman founded Bamboo Engineering, a notable team in WTCC, and contributed to various squads in Formula 3, Endurance, and GT Asia.
Sports Management and Business Strategy
In 2014, he created Mayfield Sports Management, a Silverstone-based agency focused on sports management, marketing, and sponsorship. Under his leadership, MSM secured over $150 million in sponsorships across motorsports, football, and cycling.
“His profile, part engineer, part business strategist, heralds significant changes and the arrival of a vision from the world of four wheels.”
Richard Coleman's blend of technical knowledge and strategic business skills positions him to lead Tech3 through a transformative period in MotoGP.
Author's summary: Richard Coleman’s unique blend of engineering expertise and sports management experience marks a promising new chapter for Tech3 and MotoGP starting in 2026.