Fred Sirieix Skydives Into Festive Door-to-Door Drama for People’s Postcode Lottery Christmas Campaign
People’s Postcode Lottery has launched its largest-ever multi-channel festive campaign, featuring celebrity ambassadors Davina McCall, Emma Willis, and Mike Wedderburn spreading seasonal cheer and announcing a record prize pot of £38.2 million.
Dramatic Stunt and Campaign Highlights
Fred Sirieix makes a striking entrance by skydiving from the lottery’s iconic red blimp, asking viewers:
“Could your door be the winning one?”
He also reminds the audience to sign up before midnight on Sunday, 30 November.
Multi-Channel Engagement
- The campaign includes a festive TV ad directed by Vince Peone through The Gate, created in-house by People’s Postcode Lottery.
- Leading up to the sign-up deadline, ITV and Channel 4 programs like Gogglebox and I’m A Celebrity feature contextual voiceover messages.
- Beyond television, the campaign extends its reach via a partnership with Goalhanger Podcasts, integrating into the popular The Rest Is series.
This multi-platform approach combines festive spirit, high-profile personalities, and interactive promotion to drive sign-ups and engagement.
Author's summary: People’s Postcode Lottery’s largest festive campaign combines celebrity appearances, daring stunts, and multi-channel media to announce a £38.2 million prize and boost sign-ups before the November deadline.
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