Zalando and DFB Launch Five-Year Partnership
BERLIN, 6 NOVEMBER 2025 – Zalando, Europe’s top fashion and lifestyle platform, has entered a strategic five-year partnership with DFB, the German national football federation. This collaboration makes Zalando a main partner of DFB’s Men's, Women's, and Youth teams through 2030.
About DFB
With over 8 million members, DFB is the largest national sports association worldwide.
Partnership Goals
This alliance connects Zalando’s brand with the DFB football culture, appealing to fans interested in both football and fashion. It underlines Zalando’s ambition to grow as a lifestyle destination.
Exclusive Opportunities
- Wide range of exclusive marketing and activation rights for Zalando
- New chances for football fans in Germany and beyond to engage with Zalando
Campaign Highlights
Football is about more than just the game; it's about style and attitude, and how owning that style with confidence creates icons beyond the pitch.
This campaign emphasizes the blend of sport and fashion, showcasing how they shape individual identity and influence culture beyond the field.
Author’s summary: Zalando’s new partnership with DFB reinforces its role at the crossroads of football and fashion, engaging millions through exclusive campaigns and lifestyle experiences.