Dubai Launches '1 Billion Acts of Kindness' Campaign
The 1 Billion Followers Summit has partnered with global content creator Jimmy Donaldson, known as MrBeast, to initiate the “1 Billion Acts of Kindness” campaign — a large-scale global movement promoting kindness and social impact through digital content.
This initiative, supported by Mohammed Bin Rashid Al Maktoum Global Initiatives (MBRGI) and the Varkey Foundation, aims to inspire creators worldwide to transform good deeds into a collective force for positive change.
MrBeast invited content creators around the world to build one billion acts of kindness across their communities, unifying individual acts into a global movement.
How to Participate
- Content creators can submit a video demonstrating their social impact projects and their benefits for local or global communities.
- Eligible initiatives include volunteering, fundraising, and supporting international causes.
- Submissions are open until December 1, 2025, via the official form at 1billionsummit.com/mrbeast.
Recognition and Timeline
The top ten creators with the most influential acts of kindness will be honored during the 4th edition of the 1 Billion Followers Summit, taking place in Dubai from January 9–11, 2026.
Author’s Summary: The “1 Billion Acts of Kindness” campaign unites creators worldwide to share impactful acts that promote kindness, culminating at Dubai’s 2026 summit.