Dubai based Jumeirah links with designer Bouguessa for debut capsule collection

Dubai-based Jumeirah Partners with Designer Bouguessa for Capsule Collection

Luxury and leisure converge in the Gulf as Dubai-based hotel group Jumeirah unveiled plans on Wednesday for its first capsule collection in collaboration with designer Faiza Bouguessa. Named Jumeirah Heritage Club, the exclusive collection debuted on November 6, created in partnership with the Dubai fashion house Bouguessa.

Collection Inspiration and Availability

The collection draws inspiration from coastal nostalgia and a deep sense of belonging, blending Bouguessa's minimalist style with Jumeirah's signature elegance. It reflects the textures, colors, and silhouettes inspired by the region's most iconic coastal destinations. Each piece captures the essence of Dubai's original shoreline, where Jumeirah's story began, incorporating sun-drenched tones and the serene lines of the sea. The collection is available worldwide.

“Jumeirah has always represented the heart of Dubai — a place that evokes emotion, memory, and a distinct sense of belonging."

About Jumeirah Hotels & Resorts

Founded in 1997, Jumeirah is one of the world’s premier luxury hotel and resort chains. Controlled by the Al Maktoum family, rulers of Dubai, the group manages about 30 properties worldwide. Key locations include Dubai’s iconic sail-shaped Burj Al Arab, the Maldivian island resort Jumeirah Olhahali Island, the art-inspired Jumeirah Capri Palace in Italy, and the contemporary British charm of Jumeirah Carlton Tower in London.

Design Philosophy

The partnership fuses Bouguessa’s minimalist design with the timeless elegance of Jumeirah, creating a modern yet nostalgic capsule that honors the heritage of Dubai’s coastline.

Author’s summary: This collaboration between Jumeirah and Bouguessa celebrates Dubai's coastal heritage through a minimalist, elegant fashion capsule that honors the city’s timeless spirit.

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FashionNetwork.com FashionNetwork.com — 2025-11-05

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