West Coast Eagles secure four-year partnership with Allianz Australia
The West Coast Eagles have entered a four-year sponsorship deal with Allianz Australia, becoming a Platinum Partner to support the club’s AFL, AFLW, and Wheelchair football teams. This marks Allianz’s first major sporting partnership in Western Australia as part of its national commitment to community programs.
Statements from Club and Sponsor
“Allianz Australia has a proven track record of resilience and performance, and an outstanding community focus which aligns with our club’s values and identity,” said West Coast Eagles CEO Don Pyke.
“Allianz Australia’s support will enhance our AFL, AFLW and Wheelchair football programs while contributing to our broader community initiatives,” Pyke added.
“Allianz has a long history of supporting sport and promoting the power of sport in uniting communities,” said Allianz managing director Richard Feledy.
Branding and Community Initiatives
- Allianz branding will be featured on the neckline of the Eagles’ AFL guernseys, training apparel, media backdrops, and in-game signage at Optus Stadium.
- From 2026, Allianz will become the shorts sponsor for the AFLW team and a major partner of the Wheelchair football team.
- The partnership kicks off with a community project supporting Foodbank WA’s Give a Feed appeal, providing Christmas food hampers to families in need.
- Allianz will sponsor 1,000 hampers, with Eagles players and staff volunteering to deliver them before Christmas.
Author’s Summary
This new four-year sponsorship between the West Coast Eagles and Allianz Australia strengthens community ties while enhancing support across all club football teams.