West Coast Eagles team up with Allianz Australia
The West Coast Eagles have announced a new four-year partnership with Allianz Australia, a leading insurer that supports the club’s AFL, AFLW, and Wheelchair football programs. The collaboration highlights a shared focus on performance, resilience, and community engagement.
About the Partnership
Allianz Australia, part of the Allianz Group — recognized as the world’s top insurance brand in 2025 — provides care and coverage to over four million Australians, offering home, car, business, and general insurance.
“We are thrilled to welcome Allianz Australia as a Platinum Partner of the West Coast Eagles and excited to join forces with the world’s leading insurance brand,” said West Coast Eagles CEO Don Pyke.
“Allianz Australia has a proven record of resilience and performance, and an outstanding community focus which aligns with our Club’s values and identity.”
According to Pyke, the partnership will help the club pursue excellence across all programs while supporting community initiatives and providing new experiences for members.
Brand Integration
Allianz Australia’s branding will appear on the neckline of the club’s AFL match guernseys, training gear, media backdrops, and signage at Optus Stadium and other venues.
Key Facts
- Four-year partnership covering AFL, AFLW, and Wheelchair teams
- Allianz Australia recognized as the world’s number one insurance brand in 2025
- Brand presence across apparel, media, and stadium signage
Author Summary
The West Coast Eagles and Allianz Australia unite in a four-year partnership that strengthens athletic and community programs while highlighting shared values of performance and care.