Canada Soccer and Infinity & Announce Music Ambassadors With First Wave of Perfect Pitch Contributors - Canada Soccer

Canada Soccer and Infinity Announce Music Ambassadors and Perfect Pitch Contributors

Alessia Cara, Charlotte Cardin, Loud Luxury, Nelly Furtado, The Tragically Hip, and Zeds Dead have come together under the leadership of Grammy-winning producer Boi-1da. This collaboration forms part of Perfect Pitch, a project developed over recent months that blends genres, cultures, and communities to reflect the diverse Canadian landscape.

Perfect Pitch Album and Initiative

The upcoming album, planned for release before next summer’s FIFA World Cup, will include original songs, re-imagined tracks, and unique collaborations with some of Canada’s most renowned artists.

Perfect Pitch is a philanthropic effort benefiting the Canada Soccer Foundation. The foundation supports youth programs, removes participation barriers, and strengthens Canada's National Teams internationally.

Role of Infinity &

Infinity & will boost cross-promotion and activation across major entertainment and cultural platforms worldwide, expanding Canada Soccer’s brand beyond sports and backing the Canada Soccer Foundation.

“Infinity is a full-service music and entertainment company specializing in project management, record label, talent management, and strategic partnerships,” said the announcement.

Based in Toronto and active globally, Infinity collaborates with artists, brands, and organizations to realize creative visions and deliver meaningful outcomes in entertainment.

Future Plans

Canada Soccer and Infinity will reveal further artists, song releases, and activation details in the upcoming months.

Summary: Perfect Pitch unites top Canadian artists and producers to create a diverse, philanthropic music project supporting youth and soccer in Canada ahead of the FIFA World Cup.

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Canada Soccer Canada Soccer — 2025-11-05

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