Antonin Tron to Design Balmain

Antonin Tron Appointed as Balmain's New Creative Director

Antonin Tron, founder of the Paris-based label Atlein, has been named the new creative director of Balmain. He replaces Olivier Rousteing, who left the Mayhoola-backed French fashion house last week after 14 years in the role.

Background and Industry Context

This change comes amid a notable wave of designer turnover across Europe's luxury fashion houses, driven by a significant decline in consumer demand. Tron will temporarily pause his work on Atlein to focus exclusively on Balmain.

Upcoming Debut Collection

Tron is set to present his first collection for the iconic 80-year-old fashion house in March in Paris, marking a new chapter in Balmain's creative journey.

Balmain's Vision for Antonin Tron

“Antonin’s approach to design, rooted in the art of draping and the physicality of fabric, marks a continuation of Pierre Balmain’s foundational belief that ‘dressmaking is the architecture of movement,’” said Matteo Sgarbossa, Balmain’s chief executive.

The CEO added, “Like Balmain, Antonin sees fashion as a spatial art, building around the human form with precision and emotion. Antonin will build on the House’s heritage of creativity, craftsmanship, elegance, and profound human values.”

Legacy of Olivier Rousteing

Tron steps into the role previously held by Olivier Rousteing, who was notable for being the first Black creative director at a major European fashion house when he joined Balmain in 2011.

Summary: Antonin Tron takes the helm at Balmain amid luxury industry shifts, poised to honor the house's tradition with his craftsmanship and innovative design rooted in movement.

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The Business of Fashion The Business of Fashion — 2025-11-12

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