Ford CEO: Tearing Down Tesla and Chinese EVs Was a Wake-Up Call
Ford CEO Jim Farley admitted that examining Tesla and Chinese electric vehicles forced the company to reassess its manufacturing approach. Speaking on the “Office Hours: Business Edition” podcast, Farley shared how dismantling competitors’ cars revealed surprising inefficiencies within Ford’s own designs.
“I was very humbled when we took apart the first Tesla Model 3 and started to take apart the Chinese vehicles. When we did, it was shocking what we found.”
According to Farley, comparing the Mustang Mach-E—the second best-selling EV in the U.S. at the time—to Tesla’s Model 3 exposed critical differences. Ford engineers found that the Mach-E’s wiring loom was 1.6 kilometers longer than Tesla’s, adding 70 pounds of unnecessary weight. This excess copper increased battery costs by around $200 per vehicle.
“That’s when I realized we had even more catching up to do. Companies using traditional equipment are really far behind.”
The discovery convinced Farley that Ford needed a fundamental overhaul to stay competitive in the rapidly evolving EV market.
Author’s Summary
Jim Farley’s revelation after analyzing Tesla and Chinese EVs pushed Ford toward a major restructuring to close the widening innovation gap in electric vehicles.
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