Ford CEO’s Surprising Discovery After Dismantling Tesla and Chinese EVs
Ford CEO Jim Farley took apart Tesla vehicles and Chinese electric cars to analyze their design and technology. His findings were more striking than anticipated and led him to radically change Ford's electric vehicle (EV) strategy.
A Hands-On Approach to Benchmarking
Farley personally oversaw the disassembly of a Tesla Model 3 at Ford’s benchmarking labs. Known as a car enthusiast who races vintage Mustangs on weekends, he became Ford’s CEO in 2020 and immediately targeted Tesla as the main competitor.
Shock and Strategic Shift
By stripping these cars down to their bolts, Farley uncovered unexpected insights into their construction and technology. This detailed inspection prompted him to rethink Ford’s approach to EVs entirely.
“Tearing apart Teslas and Chinese EVs left me ‘shocked’. What I found pushed me to overhaul Ford’s entire EV strategy.”
Context and Background
- Jim Farley became CEO of Ford in 2020.
- His main challenge has been to compete with Tesla in the EV market.
- He personally inspected the Tesla Model 3 by dismantling it with engineers.
- The findings were so impactful, they led to a comprehensive revision of Ford’s EV plans.
“I asked my engineers to strip down a Tesla Model 3 inside Ford’s benchmarking labs to see how it compared with the Mustang Mach-E.”
Farley’s candid and hands-on style contrasts with the typical corporate approach, showing a deep personal commitment to overcoming EV competition.
Author’s summary: Ford CEO Jim Farley’s thorough teardown of Tesla and Chinese EVs revealed surprising insights that forced a complete rethink of Ford’s electric vehicle strategy.
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