Jim Farley, CEO of Ford, revealed a surprising and humbling experience after dismantling electric vehicles from rivals. This hands-on analysis strengthened his vision for Ford's future in electric mobility.
Ford, a pillar of American manufacturing, began seriously investing in electric vehicles around 2020. Recently, Farley and his team conducted detailed teardowns of a Tesla Model 3 and several unnamed Chinese electric vehicles, a common practice in the automotive industry to understand competitors' technology.
"I was very humbled when we took apart the first Model 3 Tesla and started to take apart the Chinese vehicles. When we took them apart, it was shocking what we found."
— Jim Farley, CEO of Ford
The dismantling process revealed the level of innovation these vehicles possessed, which left Farley deeply impressed and reinforced Ford's commitment to advancing its own electric vehicle technology.
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Author's summary: Ford CEO Jim Farley's close examination of Tesla and Chinese EVs uncovered unexpected innovation, strengthening Ford's resolve to advance its electric vehicle technology.