Ford CEO Jim Farley frequently shares candid views on China’s automotive sector, describing it as both “humbling” and “superior” compared to Western brands. He warns that China’s rise represents a significant threat to legacy carmakers in North America, surpassing the challenges once posed by Japan.
“Oh, I think it’s exactly the same thing, but it’s on steroids,” Farley said when asked about the comparison between China’s growing influence and Japan’s earlier dominance in the auto industry. “They have enough capacity in China with existing factories to serve the entire North American market, put us all out of business. So, this is a completely different level of risk for our industry.”
In 2023, China overtook Japan as the world’s largest vehicle exporter. Despite tariffs from Europe and the US on certain automotive products, China is expected to maintain this top position for the foreseeable future.
“I don’t like talking about the competition so much, but I drive the Xiaomi,” Farley shared on the Fully Charged podcast last year. “We flew one from Shanghai to Chicago, and I’ve been driving it for six months now, and I don’t want to give it up.”
The rising challenge from China’s automotive industry signifies a new and intensified level of competition for established car manufacturers in North America.
Summary: Jim Farley highlights China's automotive rise as an unprecedented risk to North American carmakers, surpassing Japan’s previous dominance and showcasing superior manufacturing capacity.