Ray Chapman Motors expands with Chery franchise
Ray Chapman Motors has taken a significant step by adding its first new franchise in over 55 years, signing an agreement to represent the Chinese automotive brand Chery.
Expansion highlights
- This marks the company's first brand expansion since its establishment more than five decades ago.
- The move indicates Ray Chapman Motors’ commitment to diversifying its portfolio and embracing emerging automotive markets.
- Chery's entry into this partnership reflects its growing global presence and appeal.
"This is a milestone for us as we broaden our reach and offer customers a new range of vehicles," said a company representative.
Strategic importance
Adding Chery aligns with Ray Chapman Motors' strategy to stay competitive and offer a wider selection of cars, especially those from international manufacturers gaining traction in the UK automotive market.
Ray Chapman Motors’ addition of Chery marks a rare but strategic expansion that underlines both brands' ambitions in evolving automotive landscapes.
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