Canadians Go ‘Elbows Up’ for Homegrown Wine Over Trump’s Trade War

The Context of the Trade War

The U.S.-Canada trade war, sparked by renewed tariffs and bans on U.S. wine and liquor imports, has had a noticeable impact on Canada's wine market. Alongside a recent distributor strike, these developments have driven Canadian consumers and producers to rally around homegrown wine rather than American imports, reflecting growing national pride and economic adaptation.

Impact on Canadian Wine Producers

Canadian wineries have reported unprecedented growth in sales since American products disappeared from store shelves. Domestic vineyards have stepped in to fill the gap, and their products have gained popularity due to both their provenance and quality. This shift has been marked by higher visibility of local wines and reinforced by promotional efforts that highlight Canadian origins and craftsmanship.

“Canadian winemakers are seeing higher sales as consumers choose local wines over absent American bottles.”

Consumer Attitudes and Market Changes

Many Canadians now actively support domestic wine brands, motivated by both necessity and favorable sentiment towards local producers. Some have described this movement as going "elbows up" for Canada, emphasizing a combative, enthusiastic embrace of domestic goods amid economic uncertainty. Supermarkets and wine shops have expanded their offerings of Canadian wine, reflecting new demand patterns and evolving preferences.

Quotes

“Canadians go ‘elbows up’ for homegrown wine.”

“Canadian vineyards report rising sales after U.S. imports became unavailable.”

Author's Summary

Canada's wine industry has swiftly capitalized on trade disruptions, with domestic wines gaining market share and public enthusiasm as a result of the ongoing tariffs and import bans.

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The New York Times The New York Times — 2025-11-26

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