A TD survey reveals that more than half of Gen Z Canadians (53%) feel pressured to maintain a successful image on social media, despite struggling with rising costs and low income.
Key findings include:
Gen Z is under constant pressure to appear financially secure as soon as they begin their careers, while many are struggling behind the scenes with stress, debt and uncertainty
According to Kristy Irwin, Product Group Owner, Youth & Student, this pressure is taking a toll on young Canadians.
Author's summary: Gen Z Canadians struggle with financial pressure.