Zalando Appoints New Vice President of Beauty
Zalando has appointed Thomas Schwulera, formerly at L'Oréal, as its new Vice President of Beauty to accelerate growth in this segment.
The company saw double-digit growth in beauty sales last year and is now expanding its range of care products, makeup, and fragrances to Spanish and Portuguese customers.
Zalando has a unique position in the beauty market
Notably, 70% of customers who buy beauty products also add fashion items to their shopping cart, making beauty a gateway for Zalando. Schwulera aims to make Zalando "Europe's most inspiring beauty destination."
- Thomas Schwulera is the new Vice President of Beauty at Zalando.
- He formerly worked at L'Oréal.
- Zalando saw double-digit growth in beauty sales last year.
Author's summary: Zalando appoints L'Oréal executive to lead beauty division.