U.S. Online Grocery Sales Rise 31% in September
According to the latest shopper survey from Brick Meets Click and Mercatus, online grocery sales surged to $12.5 billion in September, a 31% increase over the previous year.
The figures show a significant rise from $9.5 billion in the same period last year and $7.5 billion reported in September 2023. Although the figures are not adjusted for inflation, the report indicates a record number of monthly active users, along with gains in order frequency and increases in the average order value, the highest since the early days of the pandemic.
- The number of monthly average users during September increased about 13% from a year ago.
- The majority of the increase came from reengaging less frequent customers who most recently bought groceries online two to three months prior.
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Author's summary: U.S. online grocery sales see 31% growth.