MOST Awards Magazine 2025: Excellence, unwrapped
The media industry globally is in turmoil, but it is also the ultimate survivor.
The 2025 MOST Awards Survey results, powered by South Africa's media professionals, demonstrate this truth.
According to Brad Aigner, who has been researching the MOST Awards since 2009, the MOST rankings provide
insight into what drives value in relationships today.
Key differentiators for media agencies include expertise, service delivery, knowledge of brands and the media landscape, sales service delivery, and understanding client needs.
Author's summary: Media industry faces turmoil but survives.