Positivity on the Rise in Entertainment
Despite cynicism and negativity dominating news cycles, positive content is gaining traction in the entertainment industry as audiences seek uplifting stories.
“[Positivity] is clearly an important need, given the power of advertising to shape hearts and minds in America and the amount of negativity that Americans are seeing on their social media and news feeds,”
said Dave Morgan, president and CEO of Simulmedia, noting an uptick in positive ads. Networks like Great American Family and UPtv are contributing to this trend, with UPtv hosting its second annual UPlift Someone Day to promote positivity.
Author's summary: Positivity rises in entertainment.
- Positive content gains traction in entertainment
- UPtv hosts UPlift Someone Day to promote positivity
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