Telstra Launches New In-House Agency Roam
Telstra has announced the launch of its new in-house creative agency, Roam, describing itself as
"creative outsiders on the inside".
According to the agency, this means they have
"roamed through agencies big and small, design shops, and global networks and brought all that experience in-house", allowing them to
"move at the speed of culture, spot opportunities where others don’t and make work that actually lands".
The launch was accompanied by a short animated film introducing a new brand mascot, "Roamy", produced in partnership with Mighty Nice Sydney and Electric Sheep Music. Roam is led by Gemma Poesaste, who joined Telstra as Head of In-House Agency earlier this year.
Author's summary: Telstra launches in-house agency Roam.
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