Standing Out in the Café Industry
According to Pablo & Rusty's CEO Abdullah Ramay, cafés can separate themselves from the competition by creating their own space in the market.
Most cafes compete on the same things. But the best ones play a different game, they create their own space in the market. They don’t just fight for customers, they make their own category.
A key factor in a café's success is its location. While many believe the best spot is one with high foot traffic, Ramay notes that a good location is one that makes financial sense, generating 11 to 12 times the revenue for its rental cost.
The traditional notion of "location, location, location" is not entirely inaccurate, but it is not the only consideration. A café's location should be evaluated based on its financial viability, rather than just its visibility or foot traffic.
Author's summary: Cafés can succeed by creating their own market space.More News
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