Apple may be in trouble if the 4K streaming trend continues, as buying the best of the best may not make sense anymore.
The Apple TV 4K, although a favorite streaming box, is the most expensive on the market. For simple streaming needs, it's overkill, and its advanced features may not matter to the average person.
Enthusiasts like to squeeze out every bit of performance they can, and that's where the Apple TV 4K can shine.
While features like Dolby Atmos on Apple Music and Apple Arcade are cool, they may not be enough to justify the cost for most people. Author's summary: Apple TV's future is uncertain.