Taylor Swift Inspires $2M Fundraiser for Sea Otters
The Monterey Bay Aquarium has raised over $2 million for sea otter conservation in just two days, thanks to Taylor Swift wearing a vintage aquarium shirt.
Swift wore the vintage shirt, which features two otters floating on their backs, in a movie for her new album release party. This sparked a frenzy among her fans, who sought to buy the shirt, which had not been produced since the 1990s.
The aquarium decided to re-release the garment as part of a special campaign to raise $1.3 million, a nod to Swift's favorite number.
Liz MacDonald, the aquarium's director of content strategy, announced the re-release of the shirt on Thursday. The campaign has already surpassed its goal, raising over $2 million.
The fundraiser is a significant boost to sea otter conservation efforts, and the aquarium is grateful for the unexpected support.
Author's summary: Taylor Swift's vintage shirt sparks $2M fundraiser.
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