Townsville North Queensland Launches Largest-Ever Tourism Campaign
Townsville Enterprise, in partnership with various stakeholders, has launched a 12-month marketing program targeting travelers in Queensland, Sydney, and Melbourne.
The campaign, titled 'Up for Unexpected', features TV host Scott Hillier and aims to deliver authentic and memorable experiences.
- Outdoor advertising
- Digital and social media
- PR activations
- Influencer partnerships
- Promotions with major brands, including Paramount, Jetstar, and Qantas
The campaign focuses on the region's ability to deliver real and authentic experiences.
Author's summary: Townsville launches largest tourism campaign.