Ticketmaster Shuts Down TradeDesk Resale Platform Amid FTC Lawsuit
Ticketmaster has announced major changes to its resale policies amidst the Federal Trade Commission's lawsuit.
In a 10-page letter to Senators Marsha Blackburn and Ben Ray Luján, Live Nation executive vice president Daniel M. Wall outlined the company's plans to prevent duplicate accounts by requiring sellers to register with their Social Security numbers.
- Shutting down the TradeDesk tool, which allowed ticket brokers to manage resale listings at scale.
The company's letter directly addresses the suit filed by the FTC and seven U.S. states.
Author's summary: Ticketmaster changes resale policies amid FTC lawsuit.