Next Hails 'Profitable Digital Marketing' as Spend Doubles
The retailer's international marketing spend rose 50% in the third quarter, with the intention to "carefully increase" investment going forward.
Next reported a significant increase in international marketing spend, driven by the "strength of the returns" achieved through "profitable digital marketing".
- International marketing spend rose 50% in the third quarter.
- International online sales growth was "better than expected" due to increased spend on digital marketing.
The business was able to "spend more on profitable digital marketing than anticipated".
Author's summary: Next doubles international marketing spend.
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