Affinity Rebrand: Blending Personality and Precision
Professional creative software company Affinity has unveiled a complete rebrand alongside a product relaunch, following its acquisition by Canva in March 2024.
The new visual identity, led by Canva's creative director for Europe, Tom Carey, and created in collaboration with Design by Twist, aims to feel part of yet distinct from its parent company.
“It needed to feel connected to Canva, because otherwise what’s the point?”
The rebrand successfully balances this brief, standing apart from other design software brands while maintaining a connection to Canva.
Author's Summary
Affinity rebrands with a new visual identity and free product.
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