Cineworld Unveils Luxury Upgrade at Silverburn
Cineworld has announced a luxury upgrade at its Silverburn location, featuring new recliner seats and a forthcoming 4DX auditorium.
- Six of the cinema's 12 screens now have recliner seats made from recycled materials, designed for a "zero gravity" sensation.
- The remaining six screens will be upgraded in a second phase as part of a £35 million nationwide investment.
- A new 4DX auditorium will launch later this year, offering motion-synchronised seats and environmental effects like wind, water spray, and scents.
The multi-sensory 4DX format aims to bring films to life in a more immersive way.
These upgrades follow extensive research and development focused on improving audience comfort and visual experience.
Author's summary: Cineworld upgrades Silverburn cinema with recliner seats and 4DX technology.
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