Why Is DraftKings Stock Surging Today?
Shares of DraftKings (DKNG) jumped nearly 3% in early trading following the announcement of a new multiyear partnership with Walt Disney Co. (DIS). Starting December 2025, DraftKings will become the exclusive official sportsbook and odds provider for ESPN, a Walt Disney company.
Integration Across ESPN’s Ecosystem
ESPN stated that DraftKings' entertainment products will be integrated throughout ESPN’s platforms, with a full rollout expected in 2026. At launch, fans will have access to betting features and products such as DraftKings’ sportsbook, daily fantasy contests, and DraftKings Pick6.
“Fans will be able to enjoy betting features and access to offerings including DraftKings’ sportsbook, daily fantasy, and DraftKings Pick6 at launch.”
Enhanced User Experience and Promotions
DraftKings will power a dedicated betting tab within the ESPN app, providing customers with special promotions linked to ESPN Unlimited, ESPN’s newly launched direct-to-consumer service. This integration aims to bolster user engagement and betting activity on ESPN’s digital platforms.
According to Stocktwits data, retail investor sentiment on DraftKings improved from “neutral” to “bullish,” with message volumes at high levels compared to the previous day.
Details on ESPN BET and Recent Changes
ESPN BET will transition into a sports betting content brand featuring integrations with DraftKings Sportsbook. Its flagship betting show, ESPN BET Live, will anchor this new positioning. The financial terms of the deal between DraftKings and ESPN were not disclosed.
Additionally, Penn Entertainment and ESPN announced the early termination of their exclusive U.S. online sports betting agreement, effective December 2025.
Author’s Summary
This partnership firmly positions DraftKings as ESPN’s exclusive sportsbook provider, promising enhanced betting experiences and a strategic expansion across ESPN's digital platforms.