Unfabled raises seven-figure investment as supplements rolls out in Boots

Unfabled Secures Seven-Figure Investment

Unfabled, a women's supplements startup, has raised $1.7m (£1.3m) to expand its distribution to 737 Boots stores.

The company was founded in 2021 by Hannah Samano, who was frustrated with the quality of products supporting female health.

Product Range

Unfabled offers an 'essentials' range of supplements for various health issues, including:

The platform also features products for sexual wellness, fertility, menstrual care, post-partum, and menopause.

Investment and Expansion

The latest investment brings the total fundraising to $3.9m.

Unfabled was one of the first brands selected for the Boots Ignite accelerator programme, launching six supplements in 50 stores in December 2024.

No direct quotes available in the text.

Author's summary: Unfabled raises $1.7m to expand distribution.

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