Ludacris reflects on his 25th anniversary in the music industry and his collaboration with Movado, a brand he has been endorsing for two years.
As a child, Ludacris' father gifted him a yellow-gold Movado watch, sparking his lifelong interest in timepieces.
My dad bought me a Movado watch when I was young. I was probably 6 or 7 years old, he recalls. Unfortunately, the watch was lost over time.
Now, Ludacris has recreated the watch with Movado, infusing it with his own legacy. The Grammy winner discusses his designs and which of his Fast & Furious co-stars has the best watch game.
Author's summary: Ludacris celebrates 25 years in music with a new watch collection.