Liberty Mutual Insurance Dominates Cable TV Advertisements
According to Media Monitors, Liberty Mutual Insurance topped the list of most-aired spots on cable TV networks for the week ending October 19.
- Liberty Mutual Insurance aired 72,839 spots, outpacing category peer Progressive.
- Other notable advertisers include QSRs and candy brand Butterfinger, which increased pre-Halloween advertising efforts.
In comparison, the Spot Ten TV report shows accident attorney specialist Morgan & Morgan and pharma brand Tremfya leading the rankings, with Liberty Mutual Insurance ranking No.
Liberty Mutual Insurance has aggressively taken on the likes of Allstate, GEICO and State Farm in recent years to become one of the biggest spenders in traditional media advertising.
Author's summary: Liberty Mutual Insurance leads cable TV ads.
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