Kylie Jenner's "King Kylie" Campaign
Kylie Jenner celebrated Kylie Cosmetics' 10th anniversary with a limited-edition drop and an accompanying video filled with leather bra outfits.
Kylie Cosmetics officially turns 10 next month, marking a decade since the 18-year-old Kylie Jenner launched her makeup brand in 2015 and changed the beauty landscape.
Now a 1.2 billion-dollar empire owner, Jenner harnessed social media to introduce her iconic lip kits with a direct-to-consumer model.
New Campaign
The new campaign recreates her most famous persona: King Kylie, and includes an eyeshadow palette, highlighter, lipgloss shades, and legendary lip kits.
- Eyeshadow palette inspired by her daring hair colors
- Highlighter
- Lipgloss shades
- Legendary lip kits, reminiscent of her first-ever shades
Author's summary: Kylie Jenner launches King Kylie campaign.
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