Enterprise Hits and Misses
This week, the debate surrounding agentic AI and real-time context versus B2B content strategy has begun. Deloitte experienced an awkward AI moment, while OpenAI and AMD surprised markets.
Lead Story: The Future of Content Management and Personalization
Contentstack's statement that content management is dead and personalization is over has sparked a discussion. The question remains, what replaces them? The idealized end goal of all content strategy is real-time context.
Content Management is dead and personalization is over.
A new publication, Reaching the informed B2B buyer, explains why marketers are getting it wrong and what to do about it.
Event Season and Surprising Moves
Fall event reviews are pouring in, with notable surprises from Microsoft, OpenAI, and AMD. Deloitte's AI moment has raised eyebrows, and the debate on personalization continues.
- Deloitte's awkward AI moment
- OpenAI and AMD's surprising moves
- Microsoft's grab for the One (Drive) Ring
Author's summary: Enterprise hits and misses spark debate on AI and content strategy.
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