Micro-Dramas in China: A $7bn Industry
Micro-dramas, 90-minute films broken down into one-minute episodes, are gaining popularity in China. The first few episodes are available for free online, while the rest can be accessed through an app for a fee of up to $30 per drama.
A growing number of these micro-dramas are AI-generated videos. According to Adrienne Lahens, former TikTok executive and current CEO of Infinite Studios,
"The micro-drama market in China pulls in $7bn annually. It's already bigger than their domestic box office."
- The micro-drama market in China is valued at $7bn annually.
- One AI-generated series, Nine-Tail Fox Demon Falls For Me, gained over 200 million views in just a month.
Author's summary: Micro-dramas are a growing $7bn industry in China.
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