Brazil Drives Latin America's Digital Commerce Transformation
IBS Intelligence (IBSi) is a leading Financial Technology research and advisory firm with a 30-year track record and global clients.
Brazil is the driving force behind Latin America's eCommerce growth, accounting for nearly half of the region's expansion. The country's FinTech ecosystem, supported by regulators and banks, is a hub for innovation that resonates across LATAM.
The Role of PIX in Brazil's Transformation
At the heart of this transformation is PIX, Brazil's instant payments system, which demonstrates the rapid scaling of innovation when key stakeholders collaborate.
“Brazil drives about half of LATAM’s eCommerce growth, and it’s the market everyone watches first. PIX showed how quickly innovation can scale when regulators, banks, and FinTechs align. Speed was only the starting point.” - Tristán Torres Velat, Chief Commercial Officer at PayRetailers
Author's summary: Brazil leads LATAM's digital commerce growth.
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