Australia’s 10 Most Unforgettable Ads
Telstra's 'Wherever We Go' tops Cubery Hot List Q3 2025. The Cubery Hot List ranks Australia’s 10 most memorable ads, as recalled by everyday consumers.
Every month, Cubery asks thousands of Australians if they can recall an ad, mapping the intersection of emotion, attention, and media muscle.
The latest quarterly results see Telstra’s “Wherever We Go” as the most memorable ad in Australia, with
Bear Meets Eagle On Fire with +61maintaining its position.
Author summary: Telstra's ad tops Australia's most memorable list.
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