WPP and Google Partnership
WPP has announced a $400 million partnership with Google to enhance its AI capabilities.
The deal aims to accelerate campaign production and catch up with competitors, as part of new CEO Cindy Rose's plan.
create hyper-relevant campaigns in days, not months
- Integrated creative
- Production
- Media
- Experience
- Commerce
The collaboration will focus on unlocking growth beyond traditional efficiency initiatives.
Author's summary: WPP invests $400 million in Google partnership.
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