Auto Insurance Brand Dominates Spot Cable
According to Media Monitors, Liberty Mutual Insurance led the Cable report for the week ending October 19, with 72,839 spots detected.
- Liberty Mutual Insurance has been aggressively competing with Allstate, GEICO, and State Farm in traditional media advertising.
- QSRs, such as candy brand Butterfinger, remain significant users of spot cable, particularly with pre-Halloween advertising efforts.
In the Spot Ten TV report, Morgan & Morgan, an accident attorney specialist, took the top spot, while pharma brand Tremfya ranked second, and Liberty Mutual Insurance ranked third.
Liberty Mutual Insurance has become one of the biggest spenders in traditional media advertising.
Author's summary: Liberty Mutual Insurance dominates spot cable with 72,839 spots.
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