Productivity, China, social licence: AWI director talks wool's challenges

Productivity, China, and Social Licence: AWI Director Talks Wool's Challenges

Dr Michelle Humphries, Australian Wool Innovation director, discusses top-tier issues affecting the wool industry, including productivity gains, China's market domination, environmental legislation, and social licence.

Dr Humphries, an experienced sheep veterinarian and owner of a Merino breeding enterprise, is up for re-election to the AWI board.

She has been recommended by the AWI board nomination committee and Wool Producers Australia.

Key issues for the wool industry include productivity gains, China's domination of the wool market, environmental legislation, and social licence.

Author's summary: Dr Michelle Humphries discusses challenges facing the wool industry.

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Farm Online Farm Online — 2025-10-25

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