Turning Infamy into Advertising Gold
A German company, Böcker Maschinenwerke, has launched an ad campaign referencing the Louvre theft, where their lift was used.
If you’re in a hurry….the Böcker Agilo carried your treasures up to 400kg at 42 m/min—quiet as a whisper thanks to its 230V electric motor.
Social media users are largely amused by the tongue-in-cheek approach, with over 40,000 likes and mixed responses.
- Some users praised the ad, calling it "pure gold".
- Others criticized it, saying it's "a disgrace".
Author's summary: Company uses notoriety to advertise.
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