Now the loony right turns its fire on... the poppy appeal

Now the Loony Right Turns Its Fire on the Poppy Appeal

Britain’s far-right commentators have found a new target for their outrage: the Royal British Legion, the organization behind the annual poppy appeal supporting veterans, serving personnel, and their families.

Criticism from Public Figures

Former Conservative minister Esther McVey expressed anger on social media over the Legion’s diversity spending.

“Bought my poppy as I do every year… however, horrified to discover The Royal British Legion (RBL) has a Head of Diversity & Inclusion at a wage of about £65k – that’s a lot of poppies to sell just for that non-job wage! All the money should be going to veterans not on politically correct non-jobs.”

Actor and political commentator Laurence Fox echoed these views, posting:

“Haven’t bought a poppy yet this year… Can’t bring myself to contribute to the head of diversity, equity and inclusions salary. I refuse to support it.”

The Legion’s Response

The Royal British Legion defended the role, explaining that its diversity and inclusion leadership helps ensure all veterans—including those from minority ethnic, LGBTQ+, and disabled communities—feel welcome to seek support. The organization emphasized that some individuals may shy away from help if they falsely assume the Legion does not represent them.

Commentary

Despite criticism from political figures and media personalities, the RBL maintains that inclusivity is essential to fulfilling its duty to every veteran and service member.

Author’s Summary

The backlash against the Royal British Legion’s diversity role reveals ongoing tensions within Britain’s culture wars, where inclusion efforts face hostility disguised as financial concern.

The New European — 2025-11-04