WPP Launches Self-Serve Ad Platform
WPP has launched a self-serve version of its AI-powered marketing platform WPP Open.
This move can be seen as an attempt to court ad dollars from smaller scale advertisers in the ecosystem.
- Comcast brings biddable and programmatic to its linear TV offering.
- The Observer signs a deal to appear on AI news platform Particle.
WPP has launched a self-serve version of its AI-powered marketing platform WPP Open.
Author summary: WPP launches self-serve ad platform.
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