Starbucks' Viral Bearista Teddy Bear Cup Sparks Frenzy
Starbucks issued an apology after its limited-edition Bearista cup sold out rapidly, causing disappointment and backlash over its scarce availability. The 20-ounce glass cup, shaped like a teddy bear wearing a green Starbucks-branded beanie and holding a plastic Starbucks cup, quickly captured fans' attention online.
Design and Launch
The translucent bear-shaped cup features a green-and-white straw protruding from the bear's cap. Starbucks announced the release on November 4 via Instagram, inviting fans to share who would get the cup on the release day, November 6.
Fan Reactions and Demand
- Bachelor alum Raven Gates expressed strong emotions, writing, “If I don’t get one of these I’ll cry.”
- Influencer Elyse Myers added, “Oh my god I LOVE THIS.”
- Many fans took to social media asking for a re-release and lamenting the low chance of acquiring the cup.
Limited Supply and Backlash
The Bearista cups were available starting November 6, but only a few customers managed to purchase them due to the small shipment.
“Petition for a re-release of the bear cup,” one fan wrote.
Another user commented, “I think I have a better chance at winning the lottery, then I do obtaining this cute bear cup.”
Some Instagram users reported that their local Starbucks locations received only one or two cups in total.
Author’s Summary
The rare, adorable Bearista cup ignited excitement but limited supply quickly led to customer frustration and calls for a re-release.
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